Community & Sport

Marketing Communications Officer Tone of voice

Not Specified

Marketing Communications Officer (Tone of voice) – permanent, Manchester (initially home-based)We have a great opportunity for an experienced and multi-skilled marketing communications expert to lead on developing and applying our organisational tone of voice to our communications.This varied and fast-paced role will allow you to use your marketing and writing creativity to make a difference to patients, doctors and other healthcare professionals across the UK.We strongly believe that diversity of background and experience contributes to a broader collective perspective. We want to increase the diversity of our staff, so we actively encourage applicants from diverse backgrounds to apply.About the General Medical CouncilWe’re the regulator for doctors in the UK. We help to protect patients and improve medical education and practice in the UK by setting standards for students and doctors. We support them in achieving (and exceeding) those standards and take action when they are not met.About the roleAs a Marketing Communications Officer you’ll work closely with teams across the organisation to plan and deliver successful strategic and tactical marketing and communications support for a range of GMC products and services.You love words and are used to getting to the point with clarity and empathy, and you will use your skills and experience to lead on shaping and applying our organisational tone of voice and house style. You’ll be empowered to use your writing talent to manage or help coordinate the production of flagship digital-first publications and reports, and to set up a community of practice for tone of voice.You champion inclusion and understand how to create engaging and accessible user-centred content that works on different channels, is on brand and achieves objectives. You’ll mix your expertise in branding, social media, publications and e-newsletters to devise and deliver successful integrated marketing communications and track and evaluate performance to support decision making.To work in a regulated environment, you’ll also need to bring excellent communication, collaboration, and co-ordination skills.We’re a busy, experienced, and ambitious marketing communications team, working with teams across communications and the wider organisation to support our diverse customers at a challenging time for healthcare. If you have a successful track record in using audience insight to devise excellently written marketing communications that deliver results, we want to hear from you.If appointed, you’ll benefit from being part of an organisation that is genuinely committed to its people. This role can be a great steppingstone into a rewarding career path. We also offer an attractive salary and benefits package.About the application processTo apply, please submit a CV and a detailed cover letter (max 2 pages A4) explaining your reason for applying and demonstrating how you meet the technical requirements listed in the job description.Interviews and assessments will take place on Microsoft Teams on Tuesday 15th February 2022.We are happy to support a range of flexible working options. Flexible working requests will be considered in line with the policy.We value diversity and have made a public commitment to processes and procedures that are fair, objective, transparent and free from discrimination.The GMC is a charity registered in England and Wales () and Scotland (SC037750).